India Today SUPPLEMENTS Simply Gujarati Story Following your passion
Jhumari Nigam-Misra
January 14, 2010
BARSHA DUTTA, 36
OWNER, BRISTI
Barsha DuttaShe works as a visual merchandiser in a popular home-retail showroom. But back home, she gets completely immersed in fabrics and designs. "I enjoy my job, for it gives me an opportunity to take responsibilities but it's by pursuing my passion that I get immense satisfaction," says this fashion entrepreneur.
Passion to play with colours and the urge to restore the love for Indian textiles and adding a contemporary twist to traditional designs is what Dutta does through her labels- Kimone and Indian Spice.
While Kimone offers Indo-western garments, saris and block-printed fabric, Indian Spice is for accessories like stoles, purses and cushion covers. "When I floated my company Bristi, in 2004, I was just following my heart. Till date, my designs are not influenced by the market demands. I don't compromise on my ideas."
Dutta shares the secret of her success. "Being multi-faceted is one thing but being able to manage many tasks and also do justice with them is another," says Dutta, who gave in to her heart's calling.
